photos by_Jeongkyeong Gong from iCOOP
I designed the Honest Food Labelling campaign of iCOOP, which is the biggest co-op in S.Korea with creative director Shinbi.
I organized and made overall designs from the logo for the campaign, infographics to characters and cartoons to help people understand the difficult contents for the legislation and spread them through SNS more easily because the target audience was mid-aged housewives who share their thoughts with other people through Kakao Talk (The most popular mobile messenger). It worked and raised the participation among members of iCOOP than we expected and got a good evaluation.
캠페인 로고 디자인
‘오늘 내 카트에 담긴 모든것’ 만화 시리즈
photo from_ iCOOP
미디어 홍보와 열린토론을 위한 인포그래픽
서울 광화문 광장, 광주, 대구에서 열린 ‘식품완전표시제’ 캠페인 축제
some photos above by_Jeongkyeong Gong from iCOOP